| # | Document title | Authors | Year | Source | Cited by |
| 1 | Agile marketing competency and innovation capability mediating on new product management for industrial business development guidelines | Sukhawatthanakun K., Supapon S. | 2024 | International Journal of Product Lifecycle Management,
15(3), pp. 259-283 | 16 |
| 2 | Effective long-term relationship management strategies to enhance value co-creation among business partners | Sukhawatthanakun K. | 2023 | Journal for International Business and Entrepreneurship Development,
15(2), pp. 263-294 | 13 |
| 3 | THAI CONSUMER PERSPECTIVE ON MARKETING ETHICS OF CONSUMER PRODUCTS | Sukhawatthanakun K. | 2022 | Humanities and Social Sciences Letters,
10(2), pp. 213-222 | 13 |
| 4 | INDUSTRIAL PROCUREMENT MANAGEMENT EFFICIENCY GUIDELINES: PERFORM EXCELLENCE THROUGH ORGANISATIONAL CHANGE STRATEGIES | Sukhawatthanakun K., Roopsing T., Silpcharu T. | 2023 | International Journal of Professional Business Review,
8(4), e01770 | 8 |
| 5 | The effect of brand equity on Thai cosmetic purchasing decisions | Supapon S., Sukhawatthanakun K. | 2023 | Uncertain Supply Chain Management,
11(4), pp. 1905-1914 | 8 |
| 6 | Guidelines for procurement management efficiency in industrial business sectors | Sukhawatthanakun K., Roopsing T., Silpcharu T. | 2023 | International Journal of Procurement Management,
18(2), pp. 170-187 | 7 |
| 7 | Marketing channels of chili in the Upper Northeastern Region of Thailand | Sukhawatthanakun K. | 2022 | Kasetsart Journal of Social Sciences,
43(3), pp. 637-644 | 7 |
| 8 | Confirmatory factor analysis of the adaptation guidelines to technology disruption problems | Poungsuwan C., Sukhawatthanakun K., Sanrach R. | 2024 | International Journal of Business Continuity and Risk Management,
14(2), pp. 139-158 | 5 |
| 9 | Digital marketing, customer engagement, supply chain agility, and flexible logistics as capability drivers of dynamic marketing channel performance: an operations management perspective | Sukhawatthanakun K. | 2026 | International Journal of Services and Operations Management,
54(5), pp. 1-26 | 2 |
| 10 | Collaborative project governance and resilience in retail–wholesale ecosystems: A theory-building systematic review | Supapon S., Sukhawatthanakun K., Poungsuwan C., Sukhawatthanakun S., Phoungnak N. | 2026 | Journal of Project Management Canada,
11(3), pp. 753-770 | 1 |
| 11 | PRISMA-guided Systematic Review: Dynamic Channel Capabilities for Digital and Sustainable Governance | Sukhawatthanakun K., Supapon S., Sukhawatthanakun S., Phoungnak N., Poungsuwan C. | 2026 | Electronic Journal of Business Research Methods,
24(1), pp. 39-57 | 1 |
| 12 | The development of Nong Hani Chalennphrakiat Park for lotus species collection, ecological tourist attraction and local economic development | Khrueakham A., Shatachote S., Sukhawatthanakun K., Pongkuleekarn S., Sreemart A. | 2010 | Social Sciences,
5(3), pp. 270-275 | 1 |
| 13 | Factors influencing university selection of Grade 12 students in the upper northeastern region of Thailand | Sukhawatthanakun K., Muangkot T., Wongpangson K., Kultangwattana W., Promnanuritte K. | 2010 | Kasetsart Journal - Social Sciences,
31(3), pp. 307-318 | 0 |
| 14 | The Comprehensive Model for Enhancing Organisational Adaptability and Innovation in Dynamic Markets | Sukhawatthanakun K., Poungsuwan C. | 2026 | Springer Proceedings in Business and Economics,
pp. 615-629 | 0 |
| 15 | “A work-applied framework of dynamic resource management in the industrial value chain: Evidence from Thailand” | Sukhawatthanakun K., Poungsuwan C. | 2026 | Problems and Perspectives in Management,
24(2), pp. 515-535 | 0 |
| 16 | Green omnichannel capability and brand loyalty management: organisational assessments of customer green perception and behaviour in Thai businesses | Sukhawatthanakun K. | 2026 | International Journal of Business Innovation and Research,
40(10), pp. 1-30 | 0 |
| 17 | Social Media Marketing and Service Decision among Working-Age Consumers of Japanese Yakiniku Buffet Restaurants in Thailand | Junum V., Sukhawatthanakun K., Supapon S. | 2026 | Asian Journal of Interdisciplinary Research,
9(3), pp. 201-216 | 0 |
| 18 | Business management, organisational transformation, market orientation and innovation and technology as drivers of sustainable development in social enterprises: evidence from Thailand | Supapon S., Sukhawatthanakun K., Poungsuwan C. | 2026 | Social Enterprise Journal,
pp. 1-23 | 0 |