| # | Document title | Authors | Year | Source | Cited by |
| 1 | Determinants affecting mobile banking adoption by generation Y based on the unified theory of acceptance and use of technology model modified by the technology acceptance model concept | Boonsiritomachai W., Pitchayadejanant K. | 2019 | Kasetsart Journal of Social Sciences,
40(2), pp. 349-358 | 92 |
| 2 | Residents’ Support for Sports Events Tourism Development in Beach City: The Role of Community’s Participation and Tourism Impacts | Boonsiritomachai W., Phonthanukitithaworn C. | 2019 | SAGE Open,
9(2) | 54 |
| 3 | Exploring business intelligence and its depth of maturity in Thai SMEs | Boonsiritomachai W., McGrath G., Burgess S. | 2016 | Cogent Business and Management,
3(1), 1220663 | 45 |
| 4 | Increasing purchase intention and word-of-mouth through hotel brand awareness | Boonsiritomachai W., Sud-On P. | 2020 | Tourism and Hospitality Management,
26(2), pp. 265-289 | 21 |
| 5 | Promoting habitual mobile payment usage via the Thai government's 50:50 co-payment scheme | Boonsiritomachai W., Sud-On P. | 2022 | Asia Pacific Management Review | 11 |
| 6 | The moderation effect of work engagement on entrepreneurial attitude and organizational commitment: evidence from Thailand’s entry-level employees during the COVID-19 pandemic | Boonsiritomachai W., Sud-On P. | 2021 | Asia-Pacific Journal of Business Administration | 9 |
| 7 | PWYW Entrance fees: a visitor’s perspective on a prominent art museum in Thailand | Boonsiritomachai W., Sud-on P. | 2021 | Tourism Recreation Research | 3 |
| 8 | The effect of psychological ownership on organisational commitment | Boonsiritomachai W., Sud-On P., Sudharatana Y. | 2022 | Kasetsart Journal of Social Sciences,
43(2), pp. 523-530 | 2 |