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 หัวเรื่อง:การประกอบธุรกิจขนาดย่อมของนักคหกรรมศาสตร์: กรณีศึกษาผู้สำเร็จการศึกษาด้านคหกรรมศาสตร์ มหาวิทยาลัยเกษตรศาสตร์ ผู้เขียน: จันทร์พร ช่วงโชติ, นฤมล ศราธพันธุ์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this research were to study: 1) the means to enter in small business of home
economics graduates of Kasetsart University; 2) the management and procedures of small business; and
3) problems encountered in doing their business.
A qualitative approach was used in gaining the necessary information for facilitation business success.
Fifteen small business owners were purposively drawn from a list of home economists. A semi-structured
interview was conducted to collect in-depth information. Content analysis was continued with an effort
to "learn from them."
The results revealed that of 15 home economics graduates from Kasetsart University, 13 home
economists started their own business and 2 home economists inherited a family business. Two influential
factors on their decisions for creating their small business were: (1) internal factors including personal
characteristics, need, performance, entrepreneurial, experience and age; and (2) external factors including
forced situation, income, opportunity and competition business potential, and family.
Business procedures included (1) marketing, (2) finance (3) production, and (4) personnel
administration. Problems encountered in marketing were high competition, uncertainty of economics and the
owner's lack of knowledge in business marketing; financial problems were insufficient capital, and non-system
accounting; use of old and out of date machinery in production, and personnel administration problems were
those who have less knowledge, and a lot of turn outs of those who have improved knowledge and skills. |
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