Journal

The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
Journal of Theoretical and Applied Electronic Commerce Research (ISSN: 07181876)
12
3
69-85
กันยายน 2017
นานาชาติ
Open Access
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10.4067/S0718-18762017000300006
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Author