 |
|
 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Marketing Channels of Beef Cattle in the Lower Southern Region of Thailand) ผู้เขียน: Kanokporn Pakeechay, Chaiyawan Wattanachant, Taleangsuk Angkulasearanee สื่อสิ่งพิมพ์:pdf AbstractThis study explored the marketing channels and marketing margin of beef cattle in the lower southern region of Thailand (Trang, Phatthalung, Satun, Songkhla, Pattani, Yala and Narathiwat provinces). Primary data were collected from 235 cattle farmers and 91 cattle traders at different levels by purposive sampling. This research used structured questionnaires and in-depth interviews as the research instruments. The data were analyzed with qualitative analysis and quantitative analysis to obtain the marketing channels and marketing margin. The empirical study showed a highly competitive cattle market structure. The marketing channel analysis also showed that cattle were mostly traded on the local market for local consumption. There were two ways that cattle were supplied and used: (1) local merchants bought cattle directly from the local farmers, and the cattle were then slaughtered, eviscerated, or cut and sold to beef retailers or to consumers directly; and (2) local merchants purchased the cattle from Prachuap Khiri Khan, Phetchaburi and Nakhon Si Thammarat provinces and sold them to the wholesalers in Songkhla, Pattani, Yala and Narathiwat provinces. The marketing margin was 110 baht per kilogram based on a marketing cost of 28.30 baht per kilogram and a marketing charge of 81.70 baht per kilogram. There was sufficient space to accommodate an opportunity for beef cattle marketing from outside the lower South . All parties involved with the livestock should focus on increasing the number of beef cattle in this region. However, the lack of roughage due to limited areas of available pasture was the main problem obstructing the development of beef cattle in this region. Therefore, to meet the demand for beef in the market, increased pasture availability is an important factor to address. |
 ที่มา:วารสารวนศาสตร์ (Thai Journal of Forestry)หัวเรื่อง:ศักยภาพด้านเศรษฐกิจสังคมของไม้ตะกู และโอกาสความเป็นไปได้ของการลงทุนปลูกสร้างสวนป่า |
|
 |
 Researcherดร. วุฒิพล หัวเมืองแก้ว, ศาสตราจารย์ที่ทำงาน:ภาควิชาการจัดการป่าไม้ คณะวนศาสตร์ บางเขน สาขาที่สนใจ:ปฐพีวิทยาป่าไม้, การปลูกสร้างสวนป่า, การวิเคราะห์ดินและพืชป่าไม้, การประยุกต์ใช้สถิติในทางวนวัฒนวิทยา, เศรษฐศาสตร์ป่าไม้ Resume |
 |
 |
หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Factors Affecting Differences in Marketing Channel of Rubber Sheets between Central and Local Markets in Changwat Phuket.) ผู้เขียน:Kriengsak Pattamarakha, Awae Masae, Jaruiy Petchrat, Chumpol Poolsiri สื่อสิ่งพิมพ์:pdf Abstract Rubber planters utilize different marketing channels for their products. A study was conducted in Changwat Phuket to identify and describe factors affecting their selection of the respective marketing channels. Two-hundred and twenty rubber planters were interviewed to determine their socio-economic, communicative and psychological characteristics, their behaviors in selling rubber sheets including associated problems and their recommendations, and factors affecting differences in marketing channels between central and local markets. The findings revealed that most rubber planters had obtained formal education at Grade 4 and were literate. Rubber planting was their major occupation and their income from rubber sheet sales ranged from 30,000-40,000 baht per family per year. Relatives and friends and television were sources of information about the market price of rubber sheets. In adition, rubber planting officers and sub-district extension officers were mentioned as having important roles in providing useful information. Most of the rubber planters interviewed sold their sheets within one week or two weeks after processing. The quantity sold per sale ranged from 100 kilograms or below to 200 kilograms. The rubber planters whose sheets were classified as No.1-No.3, sold their sheets through central markets, felt that price received was fair and they were satisfied with it. For those whose sheets were classified as No.4-No.5, sold their sheets through local markets were dissatisfied with it felt that the price received was unfair and they were dissatisfied with it. Through correlation analysis, it was discovered that those who sold rubber sheets through central markets were younger and had obtained more education. They had more personal contact with important persons. They had larger status of land tenure, larger farm size and better standard of living. They were more financially independent, but showed a greater dependence on the accumulation of material objects. They had a more favorable attitude towards the central market, because they received higher prices for their rubber sheets than those selling through local markets. The results of the study indicate that the socio-economic status of an individual results in behavioral differences which influence his selection of markets for selling rubber sheets. Better regulations and higher standard for the preparation of rubber sheets should be encouraged. In the development of central markets, farmer organizations should be established, the areas set aside for buying operation should be expanded, and public participation in the operation of central markets should be promoted as well. |
 |
|
|
 |
 |