 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Comparison of Consumer Acceptances of Frozen Pizzas Assessed at
Central Location Test (CLT) vs Home Use Test (HUT)) ผู้เขียน: Puntarika Ratanatriwong, May Suk Yeung, Citra Jusup, Matrid Ndife สื่อสิ่งพิมพ์:pdf AbstractSelection of sensory testing location plays an important role on the sensory evaluation. Not
only does test location define how product is sampled and perceived, but different results may be obtained
from different test sites with a given sample sets and consumers as well. This study was to investigate
the consumer perceptions on frozen pizzas as affected by various testing locations: central location test
(CLT) vs. home use test (HUT), and to determine if the tested products matched the consumer ideal
product profile. In CLT, 137 panelists assessed frozen spicy chicken and pepperoni using the acceptance
test based on various attribute categories: appearances, tastes, textures and overall acceptance. However,
data analysis (?=0.05) using chi-square and Student’s t-test was based on 46% of panelists who returned
HUT results. Both spicy chicken and pepperoni pizzas showed no significant difference of consumer
acceptances assessed in CLT and HUT based on all attributes except crispness and tenderness. Although
the overall taste of spicy chicken showed the potential (p=0.06) that test locations may show an influence
on consumer acceptance if more data was collected. Both frozen pizzas were not significant different
from the consumer ideal product profiles. CLT was recommended for the consumer acceptance test of
frozen pizzas due to its advantages in validity of responses, target consumer, convenient and economical
aspects despite a caution that some texture attributes were influenced by the test location. |
 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Teachers' Understanding of the Multi-Dimensions of Communicative Language Teaching: A Case Study of Thai Universities) ผู้เขียน:Saksit Saengboon สื่อสิ่งพิมพ์:pdf AbstractThis study explored teachers’ understanding of the multi-dimensions of communicative language teaching (CLT). A questionnaire was administered to 135 Thai EFL university lecturers; 83 completed questionnaires were returned. Semi-structured interviews were conducted with three participants and one Thai expert in English as a foreign language. The findings revealed that the participants appeared to have a good understanding of CLT principles, although several construed the CLT ideology of choice and freedom as far-fetched. Although the participants realized that CLT is the way forward, strict adherence to CLT should be avoided. Moreover, cautious optimism is much needed, for local teaching and learning conditions must be considered. Finally, implications for further research revolving around CLT were provided—namely, an ethnographic study of CLT, students’ beliefs about the efficacy of CLT and critical discourse analysis concerning CLT. |
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 Researcherนาง อรทัย ชัยญา จรูญธวัชชัย, อาจารย์ที่ทำงาน:ภาควิชาวิทยาการภาษาและวัฒนธรรม คณะศิลปศาสตร์และวิทยาศาสตร์ สาขาที่สนใจ:second language acquisition (การเรียนรู้ภาษาที่สอง), language in society (ภาษากับสังคม), cultural awareness (ความรู้ทางด้านวัฒนธรรม), teaching english as a lingua franca in asian context, การสอนภาษาอังกฤษเพื่อเป็นภาษาสากลในบริบทของอาเซียน Resume |
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